LIFORME

"At Liforme, the health of our planet is a top priority. When I started developing Liforme products, I learnt all about common materials used in Yoga mats and that these materials can in some cases be unnecessarily damaging to the planet. I soon realised that creating environmentally low-impact yoga products had become one of the most important focal points for Liforme."

James Armitage, CEO and Founder

” We are very proud to support Friends of the Earth. Friends of the Earth is an international community that brings together more than two million people in 75 countries dedicated to the protection of the natural world and the wellbeing of everyone in it. It leads campaigns, provides resources and information, and promotes alternative solutions aimed at creating a cleaner, healthier, fairer world for everyone, for today and generations to come. We believe that by working together we can protect people and the planet!

We created Liforme’s ‘Purple Earth’ Mat in a naturalistic hue to honour our dedication to sustainability and conservation. 5% of all sales are donated to support the work of Friends of the Earth.

Natural Rubber base and Liforme’s unique eco-polyurethane top surface make it the grippiest Yoga mat material currently available on earth.”